When people create a marketing strategy for a new product, they often ask, "who is the customer?", and create a vivid character from which to base their advertising decisions on. Well, we didn't really need to do that, because we're the Catalogue customer.
Catalogue was founded to serve a group of women who were being neglected by the current media landscape; women who are into fashion and culture, but who see fashion and culture as part of a broad social landscape, and who expect that landscape to be considered as part of fashion and culture discourse.
We're suckers for pretty faces and pretty dresses too; we judge red carpet fashion, post news about Taylor Swift and pin dresses that we Must Have, but we also like to think we reflect on what all these phenomenon mean, and what it means that we all love them.
All of which is to say we've carved out a little space on the Internet where women can be whoever and say whatever we want, without retribution. We started Catalogue before photo hacks, 4Chan and the like were really affecting anyone, but in light of that we're pretty glad we kicked off this thing when we did.
Published on February 15th, 2015 by Courtney Sanders
Follow Courtney on Twitter @misscjsanders
Subscribe to our e-newsletter for news you want, fashion you like and opinions to share.