It's spring 2015 campaign release time guys! We've spent the past couple of days celebrating decisions by Céline and Saint Laurent to make creative icons the stars of their latest campaigns, and suggested that this might be a wider movement in which we celebrate people for what they've achieved, rather than their social media reach.
Just when we were getting pretty confident about all of this, Marc Jacobs had to go and release his spring 2015 campaign, photographed by David Sims, featuring none other than the Social Media Queen herself, Kendall Jenner (and all of the other supermodels in the world).
Now, don't get me wrong, this campaign is beautiful: the lighting, the colours, the hair and makeup – the cinematic feel of it all. But doesn't it feel, well, just a little bit out of touch? Firstly, most other luxury brands – the aforementioned, as well as Givenchy (Julia Roberts) and Louis Vuitton (Charlotte Gainsbourg) – are celebrating iconic, creative women with vast achievements to their names. Add to that the fact that we're having a kind of un-retouched, "stars as they are" moment – Keira Knightly going un-retouched on the cover of Interview, Kate Moss going un-retouched in Vogue Italia for example – and these images just feel irrelevant; out of place during this refreshingly progressive moment.
This is kind of strange, too, considering Marc Jacobs campaigns of the past, photographed by Juergen Teller, comprehensively and consistently challenged the status quos of the fashion industry, and that for the past couple of seasons Marc by Marc Jacobs has been super #relevant, recruiting hip young kids from Instagram for their campaigns.
Ah well, maybe next season. In the meantime, back to hoping we're as cool as Joan Didion is when we're her age.
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