Even though the world seems to be in consensus that he probably should not have done that thing to Beck at the Grammys, and that the clothing line he released during New York Fashion Week is average at best, Kanye West is gonna keep on keeping on.
He sat down with renowned radio host and DJ Zane Lowe – who has just announced he's moving on from the BBC to take up a position at iTunes – and the pair discussed everything from that aforementioned clothing line, to one liners like, oh, I donno: "Your egg my semen, we're gonna change the world." Aside from that, though, there are actually some pretty interesting takeaways on creativity, exclusivity ("exclusivity is the new n-word") and on why he was getting it all wrong until recently.
Here are the best takeaways, as well as the full interview.
On how he's treated as a celebrity:
"You're just here to wear this red leather jacket and shut up. It's true that as a celebrity you can help to promote something quickly, but no-one wanted to allow me to think or be involved in the product...but I'm a product guy."
On his fashion collaboration with Adidas:
"We made it to a point where something...past the level of the vision hit the globe. Adidas was a company that was flexible enough...to allow me to create something that was very close to my heart. Original hip hop."
On being creative:
"I reached this point where I couldn't breath anymore. I had all these ideas and I literally felt like I was gasping for oxygen...anyone who's creative understands that there's no amount of money that can be given to them to make them stop being creative. Just thinking about it takes the breath out of me."
On doing it (making product) for the kids:
"The deal is all about the moment when I can bring a shoe to a kid in Foot Locker and get on my knees and take it back to when I worked at the GAP, and put the shoes on his feet. That's what the deal is about. The deal is about when the star of a show is a 5'3" girl, because a 5'3" girl has never been the star of the show...none of this was about me having a bigger house...it was about these kids having a moment...I make this stuff to empower people."
On the Grammys
"The Grammys sell commercial time. It's a ridiculous proposition what they try to get away with every year. Every now and then an Arcade Fire or a Daft Punk wins. But every broken clock is right twice a day. The Grammys are definitely like an ex-girlfriend as soon as you get in the car with them you wanna go right back home."
On Fashion Week shattering the class system:
"The front and second rows is fusion, is the glass shattering of the class system, which is the new racism. Class is the new way to discriminate against people, to hold people down, to hold people in their place...to somehow say this person right here means more than this person. All lives matter. My doorman is more important to me than any company. He keeps us safe."
On exclusivity and universality in fashion:
"It was a futile argument for me to say, "hey everyone, get behind me so I can make another $5000 jacket that you can't afford. Now I see people rallying because I want to fight for H&M, Zara type concept...I want to apologise to everyone right now because I believe season one might be in that upper price point and there are still the word exclusivity being through around. Exclusivity is the new n-word. Because nothing should be exclusive. Everyone should have the opportunity to drink from the same fountain."
On why narcissism is the wrong approach:
"I was using the wrong words. Rap was wrong...imagine if someone said this very thing to a girl in a band: "yo whatup baby I'm a genius". It'd be like "who's this guy". That's who I was, and that the frustration I had – I was looking at this girl being like "we could be good together" but I don't know how to word it. I did not know how to communicate at all. My message was simply: you're egg my semen, we change the world. We have the right to be wrong sometimes."
Liked this? Read these other articles about Kanye West:
Subscribe to our e-newsletter for news you want, fashion you like and opinions to share.