Back to News

LIFEwithBIRD's New Melbourne Pop-Up Store is Open

The independent Australian label have opened a new pop-up store in Albert Coates Lane at Melbourne's QV Building.
By Catalogue staff, 09 Mar 2015
1
LIFEwithBIRD's New Melbourne Pop-Up Store is Open
1

Attention readers who are into well-made, classic (but cool) fashion product by local, independent designers: LIFEwithBIRD have opened a pop-up store in Albert Coates Lane at Melbourne's QV buliding.

Designer and co-founder Nicholas Van Messner had this to say about the move: "A lot of interesting things are happening at that end of the city, with the opening of Emporium, and the emergence of Rankins Lane; to be in the middle of that at the QV Building is perfect for LIFEwithBIRD. The city is growing and we felt that a pop up would be a great way to expand on our existing Flinders Lane location and trial the other end of the city. It's also a great opportunity for us to be part of their amazing mix of Australian and international designers."

The QV Building retail initiative sits right near the Emporium in Melbourne, which houses the likes of Dion Lee, Zimmermann and Manning Cartell, and is part of a re-invigoration of physical independent retail stores in Melbourne.

The fact that independent Australian labels are opening flagship stores is probably the result of the downfall of multi-brand boutiques, many of which closed after digital competition – often from the same labels they were stocking – made their business model unfeasible. Because of higher margins, it's much more cost-effective for labels to open their own stores than to supply multi-brand stores with their product.

Speaking of retail, did you know we now have an estore, where we stock product from our favourite independent labels, L.W.B by LIFEwithBIRD being one of them? They've just launched their winter 2015 collection, and here are our favourite pieces from the range (you can shop it all over here, too).

lwb-by-lifewithbird-collar-coat-1-1.jpg

L.W.B by LIFEwithBIRD Collar coat $395AUD

lwb-by-lifewithbird-long-patch-pocket-skirt-1.jpg

L.W.B by LIFEwithBIRD Long Patch Pocket skirt $285AUD

lwb-by-lifewithbird-midi-ribbed-dress-1.jpg

L.W.B by LIFEwithBIRD Midi Ribbed dress $220AUD

-

Liked this? Read these articles about local fashion:

1) NOM*d's New Campaign by Karen Inderbitzen-Waller is Here (Winter 2015)

2) Check Out all the Looks From Gorman's Latest Show (Winter 2015)

3) Alpha 60's Surreal New Collection is Here (Winter 2015)

4) Karen Walker's 2015 NYFW Collection is a '70s Floral Dream (Winter 2015-16)

5) Stolen Girlfriends Club's Twin Peaks-Inspired Collection is Here (Winter 2015)

1

Follow Catalogue Magazine on Facebook

1

Follow Catalogue Magazine on Instagram

1

You might like this

Helen Mirren Explains Why Women Earn Less Than Men in Hollywood

Helen Mirren Explains Why Women Earn Less Than Men in Hollywood
1

You might like this

5 Revolutionary Moments in Fashion

5 Revolutionary Moments in Fashion
1

You might like this

Cool as Ice

Cool as Ice
1

You might like this

Here, Lena Dunham Discusses Reproductive Choice

Here, Lena Dunham Discusses Reproductive Choice
1

You might like this

Land of the Long White Cloud

Land of the Long White Cloud
1

You might like this

What's Changed in Fashion Since Rana Plaza Collapsed?

What's Changed in Fashion Since Rana Plaza Collapsed?
1

You might like this

In Sia's New Video, Heidi Klum and Pedro Pascal Get it On

In Sia's New Video, Heidi Klum and Pedro Pascal Get it On
1

You might like this

Bright Lit Blue Skies

Bright Lit Blue Skies
1

You might like this

Sandra Bullock is Named People's Most Beautiful Woman, at 50

Sandra Bullock is Named People's Most Beautiful Woman, at 50
1

You might like this

Gl0$$y

Gl0$$y
1

Show me more
News

1