Did you know that Australia has the highest rate of skin cancer in the world? And that two in three Australians will be diagnosed with skin cancer at some point in their lives? These are mind-blowing statistics, especially considering most of us want to spend our summer holidays in the sun, and that sun exposure is the major cause of these statistics.
However, there's one positive statistic in the mix: 95-99% of skin cancers are avoidable, and they are avoidable by taking the easiest steps ever: by wearing sunscreen, wearing sunglasses, wearing a hat, covering as much skin as possible with clothing (light, airy clothing), and by seeking shade when we're out enjoying the sunshine (no need to hide indoors). Also, can we all take a moment to concur that naturally coloured skin is the most beautiful coloured skin there is, and that we should all be doing all of the above anyway, to preserve our natural beauty?
This summer, we've teamed up with Pretty Shady to ask the women we find inspirational to tell us about what they do, what their summer plans are, and how they're going to say sun safe during summer.
Lara Bingle really needs no introduction. She introduced the world to Australia via her apparently controversial use of the world "bloody" for Tourism Australia several years ago and has spent the intervening years becoming a celebrity of the digital generation. She's currently taking the next step in her career, launching her skin products line, The Base, and we caught up with Lara recently to ask her all about it.Prettyshady.com
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