Kit Willow has returned to the fashion industry (after being "dismissed in a horrible way" from her own company back in 2013) by presenting her ethical clothing range, called KITX, to buyers and media in Paris this week.
According to The Cut, the clothing for the collection is constructed from fabrics that have as little environmental impact as possible – for starters, the cotton is organic, sourced from plants that produce their own seeds at the end of their life cycle. Considering non-organic cotton production is responsible for 25% of all pesticide use, this is a great initiative in itself.
Kit WIllow is one of a growing number of designers and fashion companies who are making environmentalism and production ethics part of their business model.
Stella McCartney for example, has always created staunchly vegan products, while Bruno Pieters, the former creative director of Hugo Boss, launched Honest By; a clothing website where everything about the product – from where the fabric comes from, to the mark-up from wholesale to retail – is transparent.
Closer to home, Kowtow, a New Zealand fashion label, use 100% organic cotton for all of their products and are a local success story because of this, stocked in over 150 boutiques across the world. Karen Walker recently collaborated with the Ethical Fashion Initiative for a set of tote bags and coin purses.
Did you know we now have an e-store, where we stock ethical product by our favourite independent designers from Australia and New Zealand? Check it out over here. Our favourite product right now is the Alpha 60 Terron Tee (winter is coming):
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