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Joni Mitchell is the New Face of Saint Laurent

This whole icon-as-campaign-star thing is shaping up to be a spring 2015 trend.
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In his ongoing obsession with photographing rock 'n' roll stars (we touch on this here), Hedi Slimane has shot one of the reigning queens of the genre, Joni Mitchell, at her house in Bel Air, for Saint Laurent's new campaign. Previous campaign stars for the label have included Kim Gordon, Courtney Love, Marilyn Manson and Sky Ferreira.

This news comes only a couple of days after Céline released their spring 2015 campaign, starring Joan Didion (and the Internet broke, although she does not care that you care that she's the new face of the luxury brand at all), after which we suggested that creative icons are the new social media stars. If this decision by Hedi Slimane is anything to go by, we were right – and what a trend it could be.

Courtney Sanders

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Joni Mitchell is the New Face of Saint Laurent
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