The March 2015 Sports Illustrated Swimsuit Edition has been released, and courted controversy for revealing too much shiny, hairless skin in the vaginal region. John Oliver took this as an opportunity to ask why the hell we care about the Sports Illustrated Swimsuit Edition – "why is this still a thing?" he asked.
It's difficult to question the relevancy of longstanding cultural artifacts when they've become such an entrenched – often mundane – part of our media landscape, but when one actually thinks about the Sports Illustrated Swimsuit Edition – as John Oliver has, in the hilarious video below – it's pretty obvious any relevance this magazine had has long since past.
If British tabloid The Sun can remove their naked women from page 3, surely we can start to question whether the Sports Illustrated Swimsuit Edition should still be a "thing" today.
Then again, it all comes down to revenue, and, according to an article by The Business Insider from 2013, the Sports Illustrated Swimsuit Edition is one of Time Inc.'s most profitable publications, worth over $1 billion. So, there are obviously a lot of middle-aged men out there who haven't yet realised online porn is a thing. Bless, almost.
Published on February 17th, 2015 by Courtney Sanders
Follow Courtney on Twitter @misscjsanders
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