When models who have forged careers for themselves based on their social media followings are discussed, Karlie Kloss – along with Kendall Jenner and Cara Delevingne – is invariably mentioned, which is understandable considering she has a whopping 2.1 million followers on Instagram.
She discussed how she feels about the affect Instagram has had on the fashion industry, and on people's lives more generally, during a discussion at South by South West (the technology, film and music conference that takes place in Austin every March) recently, called How Technology Colonised Fashion Week. Here are the best takeaways.
Image: Karlie Kloss and Sara Wilson, the head of strategic partnerships for fashion and lifestyle at Instagram, on stage at SXSW 2015
On distracting us from IRL events
"I do think there is something special that has been lost a little bit – that is, simply being present without the distraction of being the first one to immediately tweet what the nail colour is backstage at Calvin Klein, as opposed to just being there in the moment."
On how it has democratised fashion
"The sharing aspect is really powerful because it brings so many more eyeballs to the event… One of the things about bringing people to the conversation is it also democratises what is popular and who is powerful. I think it's incredible that a blogger who has a really great voice can earn a front row seat at a show."
On Insta-famous models
"It's an interesting sign of the times that models are being booked for jobs and covers because of their following on a social media platform."
Kloss was joined on stage by Sara Wilson, the head of strategic partnerships for fashion and lifestyle at Instagram.
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