Australian model Stefania Ferrario, and former Biggest Loser host Ajay Rochester, have joined forces to demand that the fashion industry stop using the term "plus size" to describe models who sit outside the industry's standard measurements for models.
The pair are using social media to spread their message. Ferrario said on Instagram: "I am a model FULL STOP. Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering."
Rochester echoed these sentiments on her Instagram account: "I am a woman FULL STOP! We are all women. Many shapes and sizes. It's not us vs them. We are sisters!"
The question of whether the label "plus size" is discriminatory or not rose to prominence recently when Elle described Calvin Klein lingerie model, Myla Dalbesio, as "plus size" on Twitter.
This campaign is timelier still, considering France has just announced it will probably ban too-skinny models from its runways.
In Australia the average woman was 161.8 cm tall and weighed 71.1 kg in 2011-12, according to the Australian Bureau of Statistics. We know that the average fashion model's body is not representative of the average woman's body. We know that "plus size" in the fashion industry is "average size" in the real world. The question is: should the fashion industry more accurately represent women's bodies? Considering how influential the fashion industry is on young women, the short answer is probably yes.
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