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Check Out Kendall Jenner in Her Calvins For the Label's New Campaign

The insta-famous model is the face of the #mycalvins campaign, which revisits the label's cult imagery and styles from the '90s.
By Catalogue staff, 27 Mar 2015
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Check Out Kendall Jenner in Her Calvins For the Label's New Campaign
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There are few similarities between Kate Moss and Kendall Jenner. The former was discovered by underground photographer Corinne Day and has shied away from interviews for most of her career, while the latter was discovered via that little known reality television show Keeping Up With the Kardashians and courts as much publication attention, mainly via social media, as possible. All of which is to say, for better or for worse, they've forged their careers in different ways. One way they are similar, however, is that they're both highly bankable, which probably explains why Calvin Klein chose Kendall Jenner to front the label's new campaign, #mycalvins.

The campaign celebrates the iconic imagery featuring, and the iconic styles worn by Kate Moss in the '90s. As Dazed and Confused depressingly point out, Kendall Jenner wasn't even born when Kate Moss modelled for Calvin Klein.

Here's the Alasdair McLellan-photographed campaign:

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Kendall Jenner took part in the Calvin Klein #mycalvins social media campaign last year when she posted photographs of herself wearing the label's iconic branded underwear to her Instagram account, for her casual 21.8 million followers to see.

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