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MBFWA 2015: Talking Ten Years in Business with Gail Sorronda

Her label will celebrate its tenth anniversary at MBFWA next week.
By Rosie Dalton, 08 Apr 2015
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MBFWA 2015: Talking Ten Years in Business with Gail Sorronda

Gail Sorronda's summer 2014-15 collection at MBFWA 2014.

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Gail Sorronda's eponymous label is turning ten this year and what an impressive decade it has been so far.

Launching in 2005, the designer's ethereal creations and otherworldly influences have set her apart from the beginning.

Since then, Sorronda has presented her collection at a Vogue Talents exhibition, collaborated with Bulgari Award-winning artist Michael Zavros and opened her very own flagship boutique in Brisbane's Fortitude Valley.

In 2010, Sorronda was selected as a finalist in the prestigious Alta Roma Who Is on Next competition. An initiative held in conjunction with Italian Vogue, Sorronda's designs not only graced the pages of the magazine, but also debuted before a slew of industry heavyweights, include Vogue editors Anna Wintour, Carine Roitfeld and Franca Sozzani.

Collaborating at last year's MBFWA with both Disney and the Queensland Ballet for her Mermaids Exist collection, we can't wait to see what Sorronda has in store for her tenth anniversary this year. We sat down with the designer ahead of her upcoming presentation to chat about divinity, contrast and returning to her roots.

Can you give us a bit of insight into your forthcoming collection for MBFWA?

The collection is called Holy Water and is inspired by the divinity of water. It is the portal between worlds; the microcosm and macrocosm, as above and so below.

To symbolise this I have used the circle as a language of cosmic unity.

What are some of the fabrications we can expect to see on the runway this year?

Linen, cotton and silk. Cotton grosgrain ribbons punctuate along with elements of contrast; opacity versus opaque and contrast in proportions.

Can you tell us a bit about the inspiration behind the collection and why you felt drawn to these particular themes?

It's my 10 year anniversary and I felt like this was symbolic of a cycle bringing me back to my roots all the way back to my first collection, Angel At My Table. The collection Holy Water is about going with the flow, a symbol for metamorphosis.

Congratulations on reaching your 10th anniversary this year. As you celebrate this milestone, what are some of the things you feel you have learned along the way?

I have recently gone through my archives and have reflected on the journey. There are pieces from my first collection that I still wear today. I feel that as a designer it's natural to grow but underlying this, there will always be an attraction to the opposite and equal reaction of things symbolic of the dark versus light, masculine versus feminine and black versus white. It's important to pause and bide with oneself and to prepare for the next chapter of the narrative.

How would you say that the Gail Sorronda label has evolved over the past ten years?

I think as a designer you have to constantly challenge yourself. Sometimes a concept lingers until it breaks through a state of consciousness that is digestible for the consumer and even yourself. It's about moving forward and sometimes turning the page sideways. Each collection is overlapping circles. A bridge to the next, but at the same time connecting to the first.

And how would you describe where the brand is at today?

Refining, divining and defining.

You have a long and storied history of showing as part of MBFWA, why do you think this is so important for the brand?

Presenting that brief window of experience for an audience is all about sharing in your pursuit of an imagined and now manifested reality. The creative experience is born again by some sort of magic when all the elements unite.

Are there any particular challenges that you face as a designer working within the Australian fashion industry?

Geographical isolation can be frustrating, but at the same time we belong to a techno-consumerist society, so everything is available at our fingertips.

Why do you think it is so important to support the local industry and young designers here?

It is important to support local industry and young designers here because often things begin with a local community and with the view of growing into a global community. It's an old-fashioned grass roots philosophy. This is not to say a young designer shouldn't travel and experience the world around them.

Moving forward, what are some of the things you'd most like to achieve next with the Gail Sorronda brand and what can we expect to see over the coming years?

Watch this space ;)

-

Liked this? Read these articles about MBFWA 2015:

1) MBFWA 2015 Exclusive: Serpent and the Swan's Show Moodboard and Interview

2) MBFWA 2015: Clean Cut Talk Sustainability in Australian Fashion

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