New Zealand clothing label turned international leader in lingerie, Lonely Hearts, have taken the next natural step after creating underwear that every girl everywhere wants to wear; they've launched a swimwear range.
The inaugural collection, for summer 2014-15, takes Lonely's most popular lingerie styles – high waist briefs, the Sabel cut-out bra, as well as their bodysuits – and turned them into surf-appropriate, in-public appropriate, swimsuits. Also note the adorable little rashie. It's available to buy from today.
As an aside, Lonely Hearts opened their first physical retail store, in Auckland's Ponsonby today, and we'll post pictures from the launch party – going down tonight – next week. Stay tuned!
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