I'm a sucker for a good love story, and the one behind Nown swimwear is next-level adorable. Founders AJ and James met when they'd arranged a surf lesson-slash-date together. Legend (the press release) has it, that these two fell in love after this date despite the fact that AJ's swimmers were daggy as hell. Spending all of their spare time at the beach exacerbated AJ's need for a cool bathing suit, and in 2012 the pair started seeking out high quality producers in Australia, which they found, and ta-dah: a label is born.
Summer 2014-15 is Nown's inaugural season, and the signature print pays homage to Coffs Harbour's Big Banana because: 'Straya!
Born here and made here, Nown are kind of the cutest ethically sound swimwear company around, and you can check out their inaugural collection below.
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