Last season Katie Hillier and Luella Bartley, the designers behind Marc by Marc Jacobs, cast their campaign via Instagram. 70, 000 hopefuls posted photos with the hashtag #castmemarc, and the winners were photographed by David Sims and Katie Grand.
If something ain't broke, don't fix it, right? The label has used the same method to recruit the cool kids of Instagram for their spring 2015 campaign too.
Check out the fashion designers, stylists and photographers below, and head over here to read why we think this is another example of a 2015 trend in which we celebrate creative icons (or future icons, as the case may be here) instead of random beautiful people.
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