Elke Kramer spoke at Semi-Permanent this year and explained that she started her creative career as a graphic designer before moving into jewellery, and that she still occasionally creates images for textiles. This all makes so much sense when you consider the attention to detail, and wholly realised nature, of Elke Kramer's jewellery collections. It's in every item in every collection, sure, but it's also apparent in every piece of visual material that accompanies those pieces too–did you know she and her team paint every box every piece of jewellery comes in by hand? In our age of throw away information and even more disposable fashion product (in the UK each person consumers 30kg worth of clothing, on average per year, and disposes of 30kg worth of it!), it's commendable to find a fashion label creating product that's supposed to be long lasting and preciously cared for.
Elke Kramer has just released the campaign imagery for her summer 2014-15 collection, Ambrosia, which she worked with stylist Anna Pogossova on, and the shots detail the classically debauched nature of the collection's theme: "a tale of greedy goddesses and divine mahem". Check them out here and shop the pieces that are already available too!
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