Alexander Wang seems to be having some kind of frat party moment. First he released his controversial campaign for his X denim range in which Anna Ewers masturbates her incredibly oily crotch, then he announced the release of an $8800 bean bag, and now he's released his spring 2015 campaign in which Anna Ewers and co. sit in a kind of futuristic party bus.
On top of the sexual innuendo and the creation of furniture usually reserved for college dorms and childrens' rumpus rooms, this spring 2015 campaign imagery reminds me of this one time I rode around Auckland in a Jagermeister party bus, did too many shots and felt very, very ill. Also: hens' night functions. Also: Spice World.
So far, this season's campaigns have been inspiring; they're featured creative icons including Joan Didion and Joni Mitchell, celebrating women for what they've achieved rather than simply what they look like. I even predicted an exciting new trend. Considering this precedent, Alexander Wang's spring 2015 campaign just feels, despite all the LED lights, a little boring and kinda irrelevant. When the other luxury brands are acknowledging the intelligence of their customers, I can't help but wonder: who is Alexander Wang trying to appeal to?
Subscribe to our e-newsletter for news you want, fashion you like and opinions to share.